Libra and Heidi Klum’s New Clothing Line for New Balance

I was about to hit the delete key on the e-mail from Amazon announcing Heidi Klum’s new line of clothing, but when I saw it was for New Balance, I decided to take the bait.

“Balance,” of course, is the keyword for Libra, and the new line was launched on October 7, the day of a very fine New Moon in Libra. Makes you wonder whether Klum has a personal astrologer. Or maybe they do at Amazon, because somebody hit that launch right on the money. Then, it could be just something in the collective, channeling through Amazon and superwoman Klum, who has made millions as a supermodel, businesswoman, television personality, working mom, and goddess knows what else.

These clothes fill a need for women who don’t want to spend a lot of time fussing about their appearance but want to look pulled together and chic while they run back and forth doing daily errands. Is that not what Libra is all about? Balance, balance. I’m not one to fall for advertising gimmicks, but I just love this look. I think it’s great that Heidi Klum has put her stamp on clothing that is modern and functional. It’s like living in your jammies, only more sophisticated … the best thing since Gloria Vanderbilt created designer sweats for air travel in the 1980s.

Now, you’re asking whether Klum has Libra in her chart. We don’t have a birth time for her, so we don’t know her Rising Sign. Libra might be a good guess, but I won’t speculate. Otherwise, she has a stellium in Gemini – Sun, Moon, Mercury, Venus, and Saturn, which are being favorably aspected by transiting planets in fellow air sign Libra.

Like everyone born in 1973, she has Pluto in early Libra, which means Saturn recently crossed her natal Pluto, and transiting Pluto is square her natal Pluto. In other words, her chart was hit strongly by the cardinal T-square. The ad campaign on Amazon for her new clothing line features Klum bouncing on a trampoline. Her life no doubt felt like that for most of the summer! As she put it, the trampoline was meant to symbolize “energy and activity.” Again, we could have lifted those two words right out of an astrology text, as they’re significant keywords for the cardinal signs.

I also found it very interesting that Klum’s new line, called HKNB, is being sold exclusively on Amazon.com. The company was incorporated on May 28, 1996. At noon on that day (the time we use as a default when we don’t have an exact time), the Moon was at 13 degrees Libra – a degree shy of last Thursday’s New Moon.

Coincidence? You be the judge…

Meanwhile, check out some of HKNB’s styles, even if you’re only “Windows shopping.” I normally don’t feature anything but books in on my site, but I went ahead and created a slideshow with a few of my favorite looks. Just ignore the silly high-heeled boots. They must have confused Libra with Venus retrograde in Scorpio.

Aquarius, the sign of astrologyPat

UPDATE October 31: Well, apparently launching at the New Moon in Libra couldn’t overcome launching during Venus retrograde. Reviews are coming in, and for the most part the feedback is negative. Judging from the comments, the fabric is nice, but the workmanship is shoddy, the fit is poor, and the clothes are way overpriced. I should have predicted this…

Amazon.com Widgets

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